What You Need to Know Right Now about Blending Traditional Network Marketing Methods with New Ideas to Create Fast Results
Which method of business building is better? Traditional off-line, belly to belly methods? Or new online methods?
When I ask fellow network marketers this question, I tend to get a very adamant answer one way or the other.
It seems network marketers believe in one or the other. Not both.
But what if it’s not either/or?
What if you could do both …and get even better results?
Read on and I’ll show you how blending the two is more effective than strictly sticking with just one camp or the other.
Why Using the Internet works in network marketing
Question: as a network marketer, what are some of the things you’ve been told?
- Create a list of 100 people
- Talk to friends and family
- Fake it until you make it
- Go for “No”
- “No” doesn’t mean “no forever”
- The fortune is in the follow-up
- It’s not selling, it’s sharing
- Everybody within three feet is a prospect
- If they can fog a mirror, this would be a great opportunity for them
- Give home presentations
- Hit people up in public
- Meet with prospects one-on-one
These are all traditional, belly-to-belly ways to market.
What’s ironic is that there are a lot of similarities from the traditional methods above to the new ideas regarding building your business online.
The Online “Three-Foot Rule”
Here’s one “rule of thumb” that is similiar with traditional building and online building.
You should talk to everyone within “three feet” of you online.
No matter the social media platform, if someone connects with you, you should reach out and start networking.
For instance, on Facebook you should send a personal message to anyone who…
- Sends you a friend request
- Likes or shares one of your posts
- Comments on a post or an ad (more on this in a moment)
Ask them about their business and goals and see if you can determine what they’re struggling with.
The Online “List of 100”
I recommend using Facebook’s advertising platform to connect with people who are already invested in the network marketing industry.
…and thus aren’t skeptical your business is a “pyramid scheme” or “scam.”
You can make lists of targeted “interest groups” highly likely to respond to your offe.
For instance, the followers of a big name guru like Eric Worre or Robert Kiosaki.
So instead of making a list of 100 people who very likely ARE NOT interested in started a business, now you’re actually talking to people who’ve been bitten by the “entrepreneurial bug.”
No more dealing with unresponsive friends and family members.
No more getting rejected by strangers in whatever strange land you find yourself prospecting.
Talking to people who are already interested is more than half the battle, so your closing ratio will soar.
At the end of the day, though, traditional and online methods are similar, because much of the time you’re still going to hear “no.”
That’s just a fact—it’s still a number’s game.
But, it’s also true that “no” can simply mean it’s not the right time.
Hence the timeline advice…
The fortune is in the follow-up.
How Follow-Up Works Online
There are many forms follow-up can take online, and many of them are completely automated!
- You can follow-up via email.
- You can follow-up by providing content on your blog.
- You can follow-up by broadcasting a Facebook Live.
- You can follow-up via messenger or text.
- You can follow-up with a webinar.
It’s a brave new world with today’s technology.
You’re not limited to the phone. You’re not limited to who you know or who you run into.
Social media is a highly-leveraged and largely automated follow-up channel.
You have SO many options.
But what’s important to remember is that you’re still talking to people.
Traditional and online networking overlap each other in that you’re going to have to talk to people with either method.
Let me say that again…
Building your Business Online DOES NOT get you out of having to talk to people!
Because if you’re not…
- Reaching out and “talking” to your leads,
- Connecting with your audience,
- Getting out there and making connections, and
- Eventually automating everything possible
…you’re not building a real business.
I’m going to be dead serious with you for a moment—it is hard work. Most people who come into network marketing don’t realize how much work it really is. And that’s why so many quit.
Same thing goes for building your business with these new ideas; online marketing, it’s still work.
You just need to do the work.
I mean, seriously…
You can’t spell “networking” without “working!”
Your first year you’re online is the most critical in your business.
This is your year of building trust.
It tends to take a year of being online, a year of consistently being seen by your audience, a year of providing value, education, and training—for people to grow to trust you.
It’s easy to get distracted.So commit to the process, because…
It’s easy to lose focus.
It’s easy to think it’s not working. But it is.
You’re teaching everybody how to build one business, and all of a sudden you veer off and start promoting something else…
If you do that within your first year, you’re going to lose trust with your audience.
If you’re always looking for the next thing you won’t be able to focus on the task at hand.
So don’t waste time starting over again and again…
Commit to twelve solid months of delivering value to your audience
You’ve got to show up, keep your word, and fulfill expectations.
The moment you disappear, the moment you veer off-course, the moment you come up with a new product (or service or offer) you’re going to break that trust.
And it’s hard to get back on track when you don’t show up.
You’re becoming the go-to authority they’re seeking
If you show up, you’ll become the trusted recommender.
So, it’s time to ask yourself…
- Are you committed to staying the path?
- Are are you committed to following through?
If you are, then don’t try to avoid the work.
- Learn how to build those relationships!
- Learn how to offer the presentation!
- And learn how to follow-up with people using the tools available today.
Find out what’s going on in your prospects’ world and match your product to their need.
Become the master at solving problems and you’ll always be the go-to person—you’ll always be the person they want to join.
The Bottom Line is by Blending Online and Offline Methods, You Can...
- Follow up easier though the Internet than you ever could before.
- Easily connect with over 100 people every single day using the Internet.
- Get more “nos” faster to get to your “yeses” sooner.
- Show people your presentation, without having to invite them to a hotel or home meeting.
You can do so many things that traditionally done offline and blending them with the online world.
Sure, there are some technical skills you need to learn, and you’re going to get frustrated at first—that’s the experience we all have.
But you need to realize that if you’re reading this article today, you are among the smallest percentage of people that actually understands how to build a network marketing business online.
You are a minority (use it to your advantage!)
Give yourself twelve months.
Commit to the process and make sure you’re taking action every day.
It’s your opportunity right now to “embrace the blend” and be one of the pioneers in the network marketing space who are successfully building their businesses online and doing what it takes to move forward.
You have the opportunity—right now—to be a part of the transformation of the network marketing industry.
In ten years, you won’t even recognize the industry.
But one thing will always remain the same: network marketing is one of the most powerful ways a person in a nine-to-five job can step out and start learning what it’s like to build their own business.
So be a pioneer. Get out there and connect with people, make some mistakes, and have some fun!
Ready to Blaze Your Trail?
Then I strongly encourage you to sign up for this FREE 10-Day Online Recruiting Video Series.
You’ll learn how to build your business online using proven “attraction marketing” strategies so you’ll never have to chase down deadbeat prospects again.
These methods allow you to build your business automatically—where prospects reach out to you (instead of you having to reach out to them).
So if you’re ready to get started…
And if you found this content helpful, I would love to read your comments below!
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