The Ins and Outs of Doing Facebook Live Videos; and Why You Should Start Today
Doing Facebook Live videos is now a key part of growing a home-based business. The people who are doing live videos are ahead of those who aren’t when it comes to building relationships with the people who follow them.
Doing live videos helps to create relationships with the people who watch the videos. And the beauty of social media is that you can build relationships with a lot of people all at the same time. You may not know them, but when you do videos, they start to get to know you.
With relationships comes building “know, like and trust.” Who do people join in business or buy products from? People they know, like and trust. This is THE biggest reason to do videos.
Live videos also help you gain followers and interest in you and your business. If your videos are set to public, then anyone can view them and even if they only watch for 10 seconds, they are more likely to watch more videos they see of you because you start to become familiar.
For instance, if you do a video on how supplements can up your health, you may want to target people who have interest in nutrition or weight loss. If you do a video on network marketing for the stay at home mom, you can target stay at home moms and other similar of interests.
Having a fan page and doing videos on that fan page also allows you to create a custom audience of people who have viewed your videos for at least 3 seconds, at least 10 seconds, etc. You can use this custom audience when running an ad or promoting a product.
You can also boost another video to that custom audience. Why would you want to do that? Because the more often they see your videos (no matter how long they watch it), the more likely they are to like your page or click on your videos and ads, and buy from you.
In general, it won’t be the first time they “see” you, so they start to “know” you.
Overcoming the Fear of Being Live (or on Video)
I know there is a lot of fear surrounding doing live videos. I get it. It’s nerve-racking. You’re sure you’re going to mess it up or your kids will photo bomb your video, or you’ll just completely lose your place.
Listen – here’s the deal – live videos are NOT going away. They are here to stay and they are just going to become more and more prevalent. As a home-based business owner, you will be missing the boat if you don’t start. And starting earlier rather than later will allow you to start reaping the benefits of doing them.
You won’t overcome the fear until you do it – plain and simple. You can always delete the video if it’s THAT bad. And if you mess up, just laugh at yourself on camera! It shows you are a real person and you’re not perfect – which will make people like you even more….and keep watching.
I’m a “wing it” type of girl but if it makes you feel more confident, practice. Practice using video format on your phone, or you can practice doing lives by choosing “only me” in the privacy settings on Facebook.
You’ll have to decide if you’re a wing-it person or a practice person. If I practice too much, I sound like a robot and I’m concentrating way too much on where I am in my “script” instead of what I’m really saying. But there may be some of you out there who NEED to practice to keep on track.
Most importantly, let go of need to be perfect. It does not have to be perfect – done is better.
Tools, Tips and What Topics You Can Talk About
In this section, we are going to tackle the technical aspects of doing a video.
Check out this live video I did recently that addresses these things. In this video, you’ll find out what tools that come in handy (but are not necessarily essential), some tips for making the video look and “feel” good, as well as a quick discussion on where you can find topics to talk about in your videos.
Like I said at the end of this video, make sure your topics speak to your target audience otherwise you’ll lose them very quickly. Focus on solving a pain they have or a desired outcome they want. Avoid focusing on your products, services or opportunity directly.
When you first start, there may not be anyone who hops on live and THAT’S OKAY. Just keep going. You’ll get more and more viewers as you do more videos.
Make it short and sweet; if it’s too long you may lose people. Once you get more of an audience, then you can make them longer.
Three Additional Points to Leave You With
First, give some of yourself in each video. This is your chance to build a relationship with a lot of people at the same time. You may not know them, but they’re getting to know you through these videos. So give them tidbits and short stories about you and your experiences.
They will be more likely to follow you, stop on your posts and ads and in general, buy from you if they think they know you.
Second, don’t overthink it. I know so many people that are so stressed out about doing videos that they end up not getting to the point or confusing the audience. Be yourself and decide whether you need to rehearse or if you can wing it.
I find it best for ME, to have some bullet points laid out and a final call to action laid out. If I have too many notes, I get lost and panic….and end up talking in circles.
Last point to leave you with is, make sure you have a point or a solution you are offering in your video. Without that it’s just you talking. Get to your point pretty quickly; then explain more in-depth as the body of the video.
Now get out there and do it.
Live videos allow you to build relationships with a large amount of people at once. It allows you to create curiosity; they will want to know how they can get the desired outcome or eliminate their pains.
Be consistent and persistent – building a following and being comfortable on camera takes time. Give yourself some grace, and a pep talk, and get out there and press “go.”
Want some feedback on your videos? Contact me – I’m happy to help!
Before I leave you, I want to ask you – – Do you want to learn how to grow your network and your business online without bugging your friends and family? Doing live videos is one piece of the pie, but there are others!
Check out this free 10-day bootcamp that will teach you how to attract people to you; using live videos and more!